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Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that has long been the deciding factor in canceling or renewing television shows by television networks. As of August 2024, it is the primary part of Nielsen Holdings.
Nielsen Holdings plc (or Nielsen) is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. For most of its history, the company was known for its two subsidiaries, Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping …
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Nielsen is a professional research company and the world's leading provider of media and marketing information, including the Nielsen TV ratings. Our mission is to learn about what people watch, listen to, & buy, as well as what they do online.
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Sep 27, 2024 · The Nielsen Company is a global provider of market research and analyses of media and viewer interactions. Its goal is to provide clients with consumer behavior insight.
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in United States.
People who join Nielsen panels share meaningful information just by changing the channel or using an app on their phone. We then use this information to get the Nielsen ratings. A rating is …
A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.
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